New year, new diet may be a thing of the past. The start of a new year is when a lot of people set new goals about what they will eat and more specifically, what they won’t eat, but the times may be changing. New research suggests more Americans are now choosing flexibility and joy over rigid food rules.
According to a new survey of 2-thousand adults across the country, nearly two-thirds say they want to eat better without restrictions or aren’t changing how they eat at all this year.
- The research from Challenge Butter shows that it’s all about personal choice in cooking as people define healthy eating and wellness.
- A quarter of respondents are letting go of “good versus bad” food labels going forward.
- Nearly half say foods that are considered “bad” are worth it because they’re comforting and ease stress.
- About a third enjoy these foods so much, eating them doesn’t feel like rule-breaking anyway.
- Nearly three in 10 say foods labeled “bad” or less healthy actually help them feel balanced and not deprived.
- More than half say they eat foods that break traditional food rules and only 20% never do.
- Another 20% don’t believe in food rules at all.
- For three-quarters of those polled, flavor or ingredient quality is more important than following strict food rules.
“What we’re seeing is that people aren’t chasing perfection anymore,” says Priya Kumar, Vice President of Marketing at Challenge Dairy. “They’re making food choices that feel realistic, enjoyable, and right for their own lives.”⠀
Source: YahooFinance