PepsiCo is giving some of its most colorful snacks and drinks a natural makeover. The company announced plans to phase out artificial dyes in favorites like Gatorade, Cheetos, and Doritos over the next few years, starting with Tostitos and Lay’s launching dye-free chips later this year. Developers are experimenting with ingredients like paprika, turmeric, and purple sweet potatoes to keep those vibrant hues without the fake stuff. It’s all part of a broader shift toward cleaner labels as consumers demand snacks that look and feel a little more natural.