If the thought of shopping for holiday gifts makes you cringe, don’t worry, you’ve still got months to make your list and check it twice. If you’re hoping to be a better gift-giver this year, new research suggests some high-tech help may be the key. According to a new survey, a third of Americans are turning to AI tools for gift advice for the upcoming holiday season and 74% of them believe it will boost their giving game.
The poll of 2-thousand U.S. adults reveals that 57% now use AI tools to help with their everyday shopping and one in three say AI is a helpful assistant when they shop.
- A third (32%) would even trust AI to give them better gifting advice than their own friends and family, and 34% have already used the tool for gift advice.
- Fans of it say AI is good at finding the lowest price on specific items (38%), getting links for specific products (37%) and brainstorming gift ideas (35%).
- This year, nearly two-thirds (62%) plan to shop on Black Friday and 16% do all their holiday shopping in Black Friday sales.
- Almost as many (56%) say they’ll be shopping on Cyber Monday, with 10% planning to shop it exclusively for holiday gifts.
- Black Friday shoppers plan to spend an average of $449 this year, compared to $423 last year.
- In general, people are concerned about how the economy will impact holiday shopping, with 43% worried about inflation and 31% concerned about tariffs.
- Those economic uncertainties have led 59% to spread out their holiday shopping over a longer period of time this year.
- They’re hoping this helps them stay within budget (56%) and avoid crowds (34%) while shopping.
- More than half (59%) have already put money aside for holiday gifts and 59% plan to get their shopping started at least a month before Black Friday.
- And 14% are already on it, they started their holiday shopping more than four months in advance.
Source: Talker