For the first time in a decade, Netflix is shaking things up by rolling out a fresh user interface, powered by AI to help its 300+ million subscribers find shows faster and smarter. Expect cool features like personalized badges (hello, “Emmy Winner” alerts!) and an upgraded search tool that responds to your mood. While they’ve dropped $18-billion on new content and revenues are up, they’re not ruling out future price hikes, but they promise it’s all in service to keeping customers happily glued to their screens.