Domino’s is turning up the heat this Valentine’s Day with a pepperoni-inspired perfume designed to tempt pizza lovers everywhere. The limited-edition scent, Eau de Passion, boasts spicy and smoky notes inspired by the chain’s Pepperoni Passion pizza. To celebrate, they enlisted “Married at First Sight UK” star Luke Debono to show off the fragrance in a steamy campaign, because nothing says romance like smelling like a fresh-out-the-oven slice. Those hoping to snag a bottle can enter a giveaway until the 17th, just in time to pair it with one of the million pizzas Domino’s expects to serve up for lovebirds this year.