Trust is essential in all meaningful relationships, even those with businesses and brands. If we don’t trust a company, we’re not going to want to do business with them, and earning our trust may not be easy, holding onto it is even harder. And the Most Trusted Brands awards are out to show us those that have earned the trust of U.S. shoppers.
- Newsweek and BrandSpark International have chosen the winners of the 2025 Most Trusted Brands awards based on responses from over 29-thousand U.S. survey participants, involving more than 162-thousand brand evaluations across 284 categories.
- Shoppers share which brands they trust most and why, in categories ranging from baby and kids to food and beverages to retail and restaurants.
Standout winners from the 2025 Most Trusted Brands awards list include:
- Fisher-Price for educational toys
- Barbie for dolls
- Pampers for diapers
- Tylenol for headache relief and children’s cough & cold relief
- Tide for laundry detergent
- Dyson for air purifiers
- Ninja for air fryers and blenders
- Sealy for mattresses
- Dole for fresh fruit
- Perrier for sparkling water
- White Claw for hard seltzer
- Smirnoff / Tito's TIE for vodka
- Aldi for discount grocery stores
- Whole Foods for grocery stores for natural, organic foods
- The Home Depot for home improvement retailer
- Raid for insect control
- Capital One for rewards credit card provider
Source: Newsweek