Amazon has rolled out a new “About You” feature that shows shoppers the assumptions it has made about them based on purchases, Alexa shopping conversations, reviews and other activity. The profile is designed to improve personalized recommendations, but some users are getting a kick out of just how specific, and occasionally awkward, those assumptions can be, including one person whose profile said she has “flat buttocks,” and another who found theirs said they were “obsessed with ultra minimal one-bag travel.” Shoppers can edit the information if Amazon gets something wrong or their preferences have changed. The feature is available through the Amazon app, mobile site and desktop.