Times Square New Year’s Eve Package Goes Viral

In honor of its upcoming 120th anniversary, the Knickerbocker Hotel is going all out for New Year’s Eve. The Times Square hotel unveiled “Toast to 120 Years, a $120-thousand New Year’s Eve” experience for two guests who want a front-row, ultra-luxury entry into 2026 with wild perks, including a $20-thousand glam budget designed to make the night feel like a red-carpet premiere. Guests will enjoy a three-night stay in one of The Knickerbocker’s Tribute Suites and receive private access to the St. Cloud Rooftop, where a dedicated pod overlooking the ball drop comes with bottle service and even champagne at midnight. The night starts with a multi-course New Year’s Eve dinner at Charlie Palmer Steak IV, a Saints & Sinners–themed rooftop party for all hotel guests complete with live music, champagne and photo-shoot opps. To top things off, a “personal content capture concierge” will make sure guests can post perfect pics on social media.


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